· Develops content that engages audiences at various stages of the buying cycle
· Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention
· Drive the creation of outstanding B2B content, that delivers inbound traffic and leads and that the industry looks up to. This engaging, industry-leading content will be in the form of case studies, white papers, blogs, ebooks, videos etc.
· Writing content and sharing on social media for Wigzo - across YouTube, LinkedIn, Twitter, Facebook, Slide share etc.
· Identify content creation and co-marketing opportunities with relevant publications and bloggers to expand brand awareness and generate sales ready leads. Also build on-going relationships with these channels to distribute your content
· Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies.
· Creates content that amplifies Wigzo Technologies brand voice and is optimized for SEO and SEM.
Flexible Work Hours