·Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
·Track, report, and analyse website analytics and PPC initiatives and campaigns
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
· Optimise copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimisation
· Research and implement search engine optimisation recommendations
· Research and analyse competitor advertising links
· Develop and implement link building strategy
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
· Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.